07
HI FI FRAMES
The assistant, drawn in the real app
Two surfaces do the work: a bottom sheet that appears only when the assistant needs something from Sreya, and short notes in the feed when it acts for her.
Placement — Rule 03 on screen
The aubergine sheet holds only two things: what was said, and replies that are just text. As soon as a reply involves products, it moves to the main screen as notes and product rows. You never shop inside the sheet.
Deference — screen rule
The assistant never covers the result. The cart bar sits above the sheet at every height, from the 84px idle row to the 470px transcript. If they ever fight for space, the cart wins.
ADD
- 2 +
undo
Commitment — Rule 02 on screen
Commit, then correct. Items go straight in as steppers. To undo, she just uses the stepper. There’s no confirmation pop-up, because that would make the assistant slower than doing it herself.
INFERRED
BOUGHT BEFORE
from her words
from past orders
Provenance — Rule 04 on screen
Every added row shows where it came from, and things the app guessed are marked differently from things she bought before. “Inferred” means the app picked it from her words; “Bought before” came from her past orders. Trust works item by item, so the label does too.
INERT
LIVE
location · her choice
default · hold to talk
Consent — Rule 01 on screen
Each permission is given for a specific situation, never assumed. Location sharing after ordering stays off until she turns it on, and the main button won’t work until she does. Hold-to-talk is the only way to speak to it — there’s no always-on mic.
YELLOW · wayfinding
WHITE · the shop
AUBERGINE · the assistant
BLUE · discount, nothing else
Colour — screen rule
Aubergine means AI, and only AI. Yellow still helps you find your way, blue still means discount, and green is used sparingly — only for the one next action, never a whole bar. A big block of green looks like decoration; a small pill of it looks like a button.
#F8CB46
Header · mic
#0C831F
Add · cart
#256FEF
Discount only
#3E3047
AI surface
01 / 10
At rest
Normal Blinkit. The assistant is one row at the bottom of the screen — there, but quiet.
1
The shop stays the shop
Rows, prices and ADD buttons are untouched. Until user uses it, the assistant takes one row and nothing more.
2
One field for search and the assistant
Type a product and it searches, like today. Say a situation and the assistant starts.
3
Hold to talk — no always-on mic
The mic listens only while user holds it. No wake word, nothing listening in the background.
1
2
3
1
2
3
02 / 10
Proposal
The assistant remembers her Thursday habit and offers it as a question, instead of building the basket on its own.
1
The sheet rises only to ask
A short text reply and nothing else. Products never show up inside the sheet.
2
It names the pattern out loud
“The Thursday usual” is something she can recognise or turn down at a glance.
3
An easy way to look first
Going ahead is the default, but “show me” lets her check before anything lands in the cart.
03 / 10
Changing her mind
Halfway through, she drops the usual order. Nothing was added yet, so changing course costs her nothing.
1
The dropped plan stays visible
Crossed out and still on screen. She can see why the basket is about to look different from her usual.
2
Nothing to undo yet
The assistant hadn’t added anything when she spoke, so it simply changes plan.
3
Her limit becomes a chip
“20 minutes” turns into a chip she can see and remove in one tap. If she can see a rule, she can take it back.
1
2
3
1
2
3
04 / 10
Commit, then correct
The assistant puts items straight into the cart. Fixing a wrong item takes only one tap. so its easy.
1
A receipt of what it did
Past tense, items named, shown right where the change happened.
2
Every row says who added it
✦ Added by assistant on the group, a Bought before tag on each card, and “Why am I seeing this?” one tap away.
3
The cart sits above the sheet
At every sheet height the cart bar stays on top. The assistant never covers the result.
05 / 10
Something runs out
Tender coconut goes out of stock after it was added. The fix happens on the card.
1
It says what broke — and what didn’t
“Nothing else changed” matters as much as the stockout. She doesn’t have to re-check the whole basket.
2
One reasoned swap — she decides
Same size, ₹4 less, a brand she has bought before. Swap or Skip. If she doesn’t answer, it skips and refunds — never swaps on silence.
3
The cart says what’s pending
“1 item waiting on you” — and View cart steps down to a secondary button. While a decision is open, Swap is the main action.
1
2
3
1
2
3
06 / 10
The cart, with sources
Before paying, Sreya sees every item the assistant added, where it came from, and why.
1
Hers and the assistant’s, kept apart
What she added sits under Manually added. Everything the assistant added sits under Added for you — never mixed.
2
One tap undoes all of it
“Undo all 4” clears only the Added for you group. What she added herself stays.
3
A reason on every row
Bought-before rows say the habit (“usual with tea”). Inferred rows quote her own word — “spicy” — so she can see what it heard.
07 / 10
Paid placement
Sponsored items show up across the shop, like today. A paid item can also join the basket the assistant fills, but only if it fits what she asked for, and it is always labelled. On this shelf, after the basket and before checkout, they wait for her tap.
1
The rule, said out loud
“Sponsored items join your cart only if you tap Add.” On this shelf, one plain line says it, right above the products.
2
Labelled on the item
Every paid product carries a Sponsored tag on the card itself.
3
Labelled wherever it lands
Here, only her tap adds it. If the assistant puts a paid item in her basket, it has to fit her ask, carry the Sponsored tag, and come out in one tap.
1
2
3
1
2
3
08 / 10
Paying
Payment is the one step that’s hard to undo. So here the assistant stops, and Sreya decides.
1
One last look, said out loud
“You can still change anything.” The screen tells her the order isn’t placed yet.
2
How much the assistant chose
“4 of 5 items were chosen by the assistant”, with a Review link — shown right where she pays.
3
The button is hers to press
The assistant can fill the cart, but it never places the order. Paying is always her tap.
09 / 10
On the move
Rohan is in a cab. The order would land seventeen minutes before he does, so the assistant offers to time it to his arrival.
1
The header changes its job
In transit, the top of the screen shows when he and the order arrive together.
2
Location sharing with permission
Off by default, for 35 minutes, and it ends by itself. The assistant suggests it; he switches it on.
3
Fastest is still one tap away
If he’d rather have it now, “Deliver ASAP instead” skips the whole idea.
1
2
3
1
2
3
4
10 / 10
Re-timed, with a reason
Traffic slows the cab, so the assistant moves the delivery to match. It acts — then shows exactly how to reverse it.
1
Every change comes with a reason
“Traffic added 14 minutes.” Each change comes with its reason.
2
He can still edit the basket
Packing starts at 10:04. Until then, anything in the cart can change.
3
Location stops on its own
A countdown, a Stop link, and it ends when the ride ends. Nothing keeps tracking him after.
4
Easy to overrule
“Keep 9:58 instead” is one tap. The assistant’s timing is never the only option.
07
HI FI FRAMES
The assistant, drawn in the real app
Two surfaces do the work: a bottom sheet that appears only when the assistant needs something from Sreya, and short notes in the feed when it acts for her.
Placement — Rule 03 on screen
The aubergine sheet holds only two things: what was said, and replies that are just text. As soon as a reply involves products, it moves to the main screen as notes and product rows. You never shop inside the sheet.
Deference — screen rule
The assistant never covers the result. The cart bar sits above the sheet at every height, from the 84px idle row to the 470px transcript. If they ever fight for space, the cart wins.
ADD
- 2 +
undo
Commitment — Rule 02 on screen
Commit, then correct. Items go straight in as steppers. To undo, she just uses the stepper. There’s no confirmation pop-up, because that would make the assistant slower than doing it herself.
INFERRED
BOUGHT BEFORE
from her words
from past orders
Provenance — Rule 04 on screen
Every added row shows where it came from, and things the app guessed are marked differently from things she bought before. “Inferred” means the app picked it from her words; “Bought before” came from her past orders. Trust works item by item, so the label does too.
INERT
LIVE
location · her choice
default · hold to talk
Consent — Rule 01 on screen
Each permission is given for a specific situation, never assumed. Location sharing after ordering stays off until she turns it on, and the main button won’t work until she does. Hold-to-talk is the only way to speak to it — there’s no always-on mic.
YELLOW · wayfinding
WHITE · the shop
AUBERGINE · the assistant
BLUE · discount, nothing else
Colour — screen rule
Aubergine means AI, and only AI. Yellow still helps you find your way, blue still means discount, and green is used sparingly — only for the one next action, never a whole bar. A big block of green looks like decoration; a small pill of it looks like a button.
#F8CB46
Header · mic
#0C831F
Add · cart
#256FEF
Discount only
#3E3047
AI surface
01 / 10
At rest
Normal Blinkit. The assistant is one row at the bottom of the screen — there, but quiet.
1
2
3
1
The shop stays the shop
Rows, prices and ADD buttons are untouched. Until user uses it, the assistant takes one row and nothing more.
2
One field for search and the assistant
Type a product and it searches, like today. Say a situation and the assistant starts.
3
Hold to talk — no always-on mic
The mic listens only while user holds it. No wake word, nothing listening in the background.
02 / 10
Proposal
The assistant remembers her Thursday habit and offers it as a question, instead of building the basket on its own.
1
2
3
1
The sheet rises only to ask
A short text reply and nothing else. Products never show up inside the sheet.
2
It names the pattern out loud
“The Thursday usual” is something she can recognise or turn down at a glance.
3
An easy way to look first
Going ahead is the default, but “show me” lets her check before anything lands in the cart.
03 / 10
Changing her mind
Halfway through, she drops the usual order. Nothing was added yet, so changing course costs her nothing.
1
2
3
1
The dropped plan stays visible
Crossed out and still on screen. She can see why the basket is about to look different from her usual.
2
Nothing to undo yet
The assistant hadn’t added anything when she spoke, so it simply changes plan.
3
Her limit becomes a chip
“20 minutes” turns into a chip she can see and remove in one tap. If she can see a rule, she can take it back.
04 / 10
Commit, then correct
The assistant puts items straight into the cart. Fixing a wrong one takes one tap.
1
2
3
4
1
A receipt of what it did
Past tense, items named, shown right where the change happened.
2
Every row says who added it
✦ Added by assistant on the group, a Bought before tag on each card, and “Why am I seeing this?” one tap away.
3
Already in the cart
ADD button has turned into a stepper. To undo, she taps minus — no confirm pop-up, because cheap mistakes don’t need one.
4
The cart sits above the sheet
At every sheet height the cart bar stays on top. The assistant never covers the result.
05 / 10
Something runs out
Tender coconut goes out of stock after it was added. The fix happens on the card.
1
2
3
1
It says what broke — and what didn’t
“Nothing else changed” matters as much as the stockout. She doesn’t have to re-check the whole basket.
2
One reasoned swap — she decides
Same size, ₹4 less, a brand she has bought before. Swap or Skip. If she doesn’t answer, it skips and refunds — never swaps on silence.
3
The cart says what’s pending
“1 item waiting on you” — and View cart steps down to a secondary button. While a decision is open, Swap is the main action.
06 / 10
The cart, with sources
Before paying, Sreya sees every item the assistant added, where it came from, and why.
1
2
3
1
Hers and the assistant’s, kept apart
What she added sits under Manually added. Everything the assistant added sits under Added for you — never mixed.
2
One tap undoes all of it
“Undo all 4” clears only the Added for you group. What she added herself stays.
3
A reason on every row
Bought-before rows say the habit (“usual with tea”). Inferred rows quote her own word — “spicy” — so she can see what it heard.
07 / 10
Paid placement
Sponsored items show up across the shop, like today. A paid item can also join the basket the assistant fills, but only if it fits what she asked for, and it is always labelled. On this shelf, after the basket and before checkout, they wait for her tap.
1
2
3
1
The rule, said out loud
“Sponsored items join your cart only if you tap Add.” On this shelf, one plain line says it, right above the products.
2
Labelled on the item
Every paid product carries a Sponsored tag on the card itself.
3
Labelled wherever it lands
Here, only her tap adds it. If the assistant puts a paid item in her basket, it has to fit her ask, carry the Sponsored tag, and come out in one tap.
08 / 10
Paying
Payment is the one step that’s hard to undo. So here the assistant stops, and Sreya decides.
1
2
3
1
One last look, said out loud
“You can still change anything.” The screen tells her the order isn’t placed yet.
2
How much the assistant chose
“4 of 5 items were chosen by the assistant”, with a Review link — shown right where she pays.
3
The button is hers to press
The assistant can fill the cart, but it never places the order. Paying is always her tap.
09 / 10
On the move
Rohan is in a cab. The order would land seventeen minutes before he does, so the assistant offers to time it to his arrival.
1
2
3
1
The header changes its job
In transit, the top of the screen shows when he and the order arrive together.
2
Location sharing with permission
Off by default, for 35 minutes, and it ends by itself. The assistant suggests it; he switches it on.
3
Fastest is still one tap away
If he’d rather have it now, “Deliver ASAP instead” skips the whole idea.
10 / 10
Re-timed, with a reason
Traffic slows the cab, so the assistant moves the delivery to match. It acts — then shows exactly how to reverse it.
1
2
3
4
1
Every change comes with a reason
“Traffic added 14 minutes.” Each change comes with its reason.
2
He can still edit the basket
Packing starts at 10:04. Until then, anything in the cart can change.
3
Location stops on its own
A countdown, a Stop link, and it ends when the ride ends. Nothing keeps tracking him after.
4
Easy to overrule
“Keep 9:58 instead” is one tap. The assistant’s timing is never the only option.